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Creating a Culture of Continuous Success in High School Rugby

A common question I frequently receive from high school coaches revolves around the pursuit of sustained success. Coaches often find themselves having one or two exceptional seasons in a row, only to face the daunting task of rebuilding their team afterward. While planning for turnover becomes more challenging at higher levels such as professional or college sports, it remains a consistent reality at the high school level. Every four years, a coach will have an entirely new team, unless they learn to control what they can control.

Breaking the Mold: Building a Team from Unconventional Players
It's easy for coaches to rely heavily on their "star players." However, in my very first year of building and developing a high school rugby team, we had no such luxury. In fact, we had a group of players who were considered by other teams as those who didn't make the cut. With other sports like football, baseball, soccer, basketball, and wrestling attracting the "strong players," I had to find athletes among the students who didn't get selected.
Here's the crucial point to remember: Anyone with the right mindset can achieve greatness.
I understand that some people may think that there are students who simply cannot excel, and it's best not to give them false hope. However, I respectfully disagree. Why? Because all I had were the players whom other coaches had deemed unable to succeed.
Embracing the Challenge: Developing Athletes and Mindsets

As Mike Friday, coach of the USA Sevens Rugby Team, once said, "Give me the athletes, and I will teach them rugby." For me and my assistant coach, we had to develop both. Our biggest advantage? A growth mindset. Every single kid who showed up for the first day of rugby practice hadn't made it in their preferred sport, nor were they considered naturally gifted athletes. However, they possessed the most crucial element: the mindset to win.

With this in mind, I created a program that focused on developing the right mindset—a mindset for achievement, overcoming challenges, staying present in the moment, treating academics and community involvement as seriously as rugby, and recognizing that everything beyond their control, including the ball itself. Once the ball left their hands, it was subject to various variables. And what was the return on this investment?

Year 1 - State Championship Victory
In our first year, our team of "rejects" and "not good enough" players became the only high school team in our city to win the state championship. While this was a great achievement, my assistant coach and I immediately turned our focus to the future. Our next steps were to ensure longevity, further development, and cultivate humility.
Building Community and Mentorship

We reached out to the community, utilized the internet, and made countless phone calls for support. As first-year coaches, we wanted to bring in the best resources. We leveraged our initial success to invite Olympic athletes to run training camps. We organized rugby day weekends with other high school teams to raise awareness and foster a sense of community. We made it a point to insert our team's name into every rugby conversation we could. These efforts caught the attention of a person named Sean Lindersmith, known as "Snacks."

Entering the second year, we had a defending state championship team that had tripled in size compared to the previous year. We became the team players considered joining, at least to give it a try. Furthermore, one of the most critical factors contributing to our success organically emerged: mentorship. Unbeknownst to me, as I sought knowledge and networked, I naturally formed mentor relationships with my assistant coach, who previously coached the Winona College Women's Team, and "Snacks," the organizer of the first All Blacks game against the US Eagles at Soldier Field in Chicago. (For those unfamiliar with rugby, the All Blacks are a rugby world powerhouse comparable to Curry's Warriors or Jordan's Bulls, maintaining their dominance for decades.)

This mentorship dynamic trickled down throughout the team. Returning players began forming mentor-mentee relationships with new players. Age was not a barrier; I witnessed sophomores mentoring seniors. Recognizing the positive impact, we decided to institutionalize mentorship as an essential aspect of our rugby team's culture. The results of this humility and mentorship?

Year 2 - Second State Championship Victory
The Wheels Are Set in Motion: Growing Recognition and Demand

Our high school sevens team began gaining recognition not only in Rochester but also across the state of Minnesota. As we grew, so did the demand for our team. I was called upon to coach the Minnesota Selects High School Team, which involved travel and time commitments. Our once-small rugby team was no longer so small, attracting around 40 players. It's essential to note that we were still a sevens team, meaning we could only field seven players at a time.

Despite these changes, we remained focused on the same workshops and growth mindset principles. This year, we introduced a mandatory mentorship model, requiring upperclassmen on the rugby team to partner with underclassmen. This approach taught the upperclassmen that their positions could only be sustained if the next player could fill them effectively. It emphasized the importance of leaving a legacy and ensuring that the team would continue to thrive after their departure. This fostered a sense of pride and connection in the underclassmen, making them feel valued and vital to the team. It allowed us to maintain a small-team mindset even as the team expanded. The outcome of this mentorship and small-team approach?

Year 3 - Third State Championship Victory
Nurturing Success: Transitioning Leadership and Securing the Legacy
In Year 4, we felt the impact of graduating upperclassmen for the first time. Players with nicknames like the Ninja and Bear Trap made way for the underclassmen replacements, such as Mighty Mouse and Mack Truck. By this point, our underclassmen had benefited from two years of mentorship and were ready to step up. They were never an afterthought, and the responsibility of maintaining the mindset was not solely on myself or the assistant coaches (of whom we now had four). Our mentorship program allowed for delegation of one of the most crucial aspects of team longevity—making every player feel that they contributed something valuable to the team. The culture remained centered around a growth mindset, with deep roots in the idea that athletes could achieve what they set their minds to, as long as they focused on what they could control. The result of my final year coaching the rugby team?
Year 4 - Fourth State Championship Victory
The Power of Mindset: Keys to Championship Success
Coaches, it's important to remember that mindset wins championships. Mindset fuels the determination and perseverance you seek in players. It forms the foundation that motivates athletes to wake up early, push for one more repetition in the gym, and ultimately creates a culture where winning and fun are natural byproducts. Reflecting on my four years coaching the Brotherhood Rugby Club, here are the key takeaways:
  • 1. Small Team Mindset for Big Team Success: Treat your team as if it's small. Get to know your players on a deeper level, as if you had only seven of them. Invest energy in building connections and showing a genuine interest in their lives beyond the sport. If time is an issue, consider working with a smaller team.
  • 2. Be Humble and Hungry: Acknowledge that everything you build upon isn't solely your own creation. Learn from those who have been there before or from the players themselves. Each year, strive to implement and learn something new from a community of mentors you actively seek out.
  • 3. Invest in the Legacy: Foster a culture that believes in the long-term success of the team. Encourage every member to leave a lasting impact. This applies to both players and coaching staff.
  • 4. Consistency in Execution: Now I don’t want this to be confused with not flexing and changing but an example of consistency was creating what we call “bookending” we had the exact same 10 minute team warm up and exact same 10 min team cool down. Every practice unchanged. I could point to any team mate and say “Let’s open it up” and they’d know exactly how to lead the team in warm up, I could then say another one “Empty the Tank” and they would know exactly how to cool down. Expectation is the key to trust, trust being a foundational block to a winning team.
As I reflect on those coaching years, I can confidently say they were some of the most transformative and enlightening moments of my career. I hope that the lessons I've learned can also impact your teams today, allowing you to experience growth, a healthy mindset, success, and the creation of enduring legacies.
Written By
James Driessen